This created a wave of fear among the other airlines. South west airline continued to top the list of best airlines in America. The success story does not end with these factors. South west airline followed its own corporate culture that imposed certain policies and regulations. The case study aims at exploring the problems faced by the airline. It analyzes and provides a better option to improve the existing situation of the organization.
The company that has been serving the people was voted the best airline of the year many a times. This was due to the dedicated service and continuous improvement in all the departments of the organization. (Dess, 2009) The company had the capability to manage any sort of problem and could resolve immediately with the help of highly qualified and trained professionals. Since airline industry involves a lot of risks, Kellinger made sure that none of the problems were left unattended. This added to the company’s status in the market and from then there was no looking back. The company improved at a very fast pace, and it was the most preferred airline among the Americans. This in turn motivated the employees to work in a better manner to serve the customers.
A company’s success and reputation is not only decided by its situation in market place. It is based on the company’s management plans and strategies that decide the place of the company in the market. Though the company has gone through various bad patches, it manages to place itself in the list of best airlines. It remains as the most profitable airline in the world. South west airline has faced many problems during the last few years. The fluctuation in the price of the fuel drastically affected the airline industry. (Hill, 2008) South west airline followed unique set of principles and strategies that help them during crisis. One among them is the idea of purchasing fuel well in advance and storing it for future