After identification of constituencies, objectives should be set and proper communication channels should be adopted for delivering the probable crisis information to the constituencies (Argenti, 2007).
According to Fowler, et.al (2007), top level and middle level managers are much more prepared for crisis as compared to employees. Learning is also a part of the crisis preparation. If the organizations are well prepared before occurrence of a crisis, the employees and management learn from their taken actions and also learn to change according to the needs of a new crisis. The management of an organization plays an active role in preparing for a crisis.
In learning from crisis events, there are several barriers for organizations. According to Smith and Elliott (2007), crisis should be used as a means for learning, organizations should learn from crisis, about crisis and for crisis. Learning is not an easy process as there are hindrances in learning such as environmental changes, value systems, refusal of expert opinions and ineffective communication (Smith and Elliott, 2007).
Corporate communication is an attractive course and I think that I will be able to obtain much more until the end of this course. In a business setting, communication plays a crucial role and its importance cannot be negated in any circumstances. As a student of corporate communication, I have researched about Primo Small goods Company, which is a meat company in Australia. My learning experience with the company was a good one as I was able to assess corporate environment practically. These kinds of assignments are really helpful for students and provide them a chance to get better equipped with skills that will be required in their future lives and careers.
Learning is essential for all the students and I feel that the corporate communication course is providing its students with multiple opportunities to learn. Without effective communication, our day-to-day