riteria Decision Making (MCDM) in order to assist the managers of automobile companies when deciding for the best partner alliance and optimize several business goals all at the same time.
This report will not only summarize the theoretical foundation of the research but also identify its basic assumptions, research hypothesis, research methodology, and its contribution to the international business literature.
In response to globalization, international strategic alliances is now being use as a business strategy in terms of maximizing the companies’ of economics of scale, increasing the efficiency of production in response to the fast changing market environment, empower the business in terms of penetrating a new market, improve the company’s competitive advantage within the domestic and global market, expand the business opportunities of a business organization, reduce the cost of production, and create new business opportunities for the company among others (Czinkota, Ronkainen, & Moffett, 2009, pp. 3 – 6; Wright & Dana, 2003). In line with this, strategic alliances are being used to enable companies establish a long-term business relationship with other companies in order to increase the company’s competitiveness with its competitors (Shahanaghi & Yavarian, 2010).
The purpose of the chosen reading will be provided in this report by discussing the main objective of the article. Eventually, the article written by Shahanaghi & Yavarian (2010) entitled “MODM-MCDM Approach to Partner Selection in Auto Industry. A Case Study on Mazda of Iran” will be summarized in this report. As part of summarizing the theoretical foundation of the research including its basic assumptions or the research hypothesis, research methodology, and the contribution of Shahanaghi & Yavarian’s article in the international business literature will be tackled in details.
Shahanaghi & Yavarian (2010) analyzed the international strategic alliances in automobile indusrty