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Report : The role of Hollywood in global film markets - Essay Example

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Report : The role of Hollywood in global film markets

but also to the efforts of foreign film industries to develop strategic cooperation with Hollywood – Bollywood can be mentioned as an indicative example. The research on the role of Hollywood in global film markets led to the conclusion that the power of Hollywood to influence the global film markets is not standardized; this fact is not related with the Western and Eastern culture but rather to the local social ethics and traditions, which can be highly differentiated even among countries with similar cultural framework – for instance the films produced in the context of the French film industry are different from the films produced in Hollywood even if the culture of both countries is aligned with the Western cultural framework.
Hollywood has been used for the establishment of specific ethics and practices in the film industry; the article of Cieply (2009) shows the methods through which a film can be promoted – meaning the methods necessary in order for a film to enter the market; in the context of Hollywood the success of a film can be followed by the increase of value of its author/ director; at the next level, chances are offered to the creator of the film to seek for a new investor. However, the potentials of a film to be promoted within Hollywood are depended on a series of factors: a) the history of the creator/ author in terms of the success resulted from one of his previous works – either in written format, a book, or in the film industry; b) the experience of the director – again, particular attention is paid on the success of the director’s films in the past, c) films which are not related to Hollywood – for instance films produced in global film markets – are more difficult to be promoted in Hollywood which supports films with specific thematic, structural and technological characteristics, d) the actors play a critical role in the expected success of a film; actors who are well known in the global film market and who have ...Show more


The establishment of a framework for the support of activities of film industries in USA has been considered to be a key solution for improving the sector’s performance; Hollywood can be characterized as the key tool of USA film producers for increasing the value of their…
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Report : The role of Hollywood in global film markets
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