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EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING - Essay Example

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EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING

For instance, the recent uprising in Egypt received much attention not only in the country itself but around the world. With the help of Aljazeera, a local network, the issue was known around the world despite the great pressure placed on it by the government.
What the new media does to agenda setting and framing is a concern where not only the elite are considered but includes the public because of their opinion created through the suggestions made through news reports. It is said that media forms the ideas or pictures in the minds of viewers about an issue through the absence or presence of agenda setting and framing as they serve as gatekeepers to what can be published, sifting what will be emphasized or not, what will be given importance or less discussed (Scheufele & Tewksbury, McCombs). The choice of headlines also affect the opinions formed in the minds of readers and viewers as such matters give great impacts on what is to search further or what could be disregarded. In addition, the frequency of the news item also affects what is given importance or not in the field of media reporting, encouraging people to think a frequently published issue is important while a subject matter placed at the back of a newspaper with a very short caption says it is of less significance.
Framing and agenda setting both work together hand in hand to paint the desired picture in readers or viewers, letting them decide on what has already been decided by the media. For instance, in the case of the Egyptian revolution on January, 2011, the desire to dethrone President Hosni Mubarak from his three decade-reign might have been a predetermined objective in the breaking of the news. This got the attention of people all around the world including the president of the United States who offered his request of resignation to the strong man of Egypt. Protesters felt strengthened with the overwhelming hostility against ...Show more
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This has brought information around the world which made the earth like a small city and the people like brothers and sisters making…
EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING
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