Qualitative Research through a Focus Group - Essay Example

The researchers wanted to know how the customers felt about the company and the company’s product. When a company conducts qualitative research through a focus group, the company is attempting to do research by having the moderator in focus group record everything that is the side in the focus group. The chosen forms of research were the appropriate forms of research for this study. Today focus groups can be conducted on the Internet. If the researchers had done a quantitative study, the researchers would have found out how the customer’s feelings about the brand image.

A quantitative research study will give researchers a general idea of what a customer thinks about a brand or a company into. They can’t see the research study on what, how, where, and when. So, into a native research study, the researchers could’ve found out what the customer’s like most about the brand, where the customers shop most for the brand and when they shop for it. One can measure the success of the campaign in the sales figures. If the campaign brought in more revenue than prior to the campaign and the campaign is, then determined a success.

If the campaign only brought the same amount of revenue as before the campaign would not be so much of a success. However, if the company takes what was and changes the brand, and images the company will undoubtedly become a success again.