Furthermore, your sample will only be limited to those who have internet access. There is also greater likelihood of “glitches” when it comes to computers. Moreover, even if you have a greater response rate, you do not really know who answered the survey.
Kroeger, Safeway of Wal-Mart will find these data very useful. In the first survey where the respondents were asked what they would prefer, discount on specific products during each store visit or an accumulation of points for larger rewards at store, it was revealed that adults, both blue and white-collar, prefer to get discounts during each store visit. This means that Kroeger, Safeway or Wal-Mart, should offer more in-store discounts to encourage consumers to shop at their stores. Also, since advertising inserts seem to be a very effective promotional campaign as shown in the survey, they should also focus and increase their advertising expense on these types of promotions rather than going into television, newspaper and internet advertising. As gathered from the survey results, these stores may also want to improve their services to mimic a super discount store since most women prefer to shop there. If possible, they should also make sure that they have a bakery and a deli department to attract more consumers.
If the survey was only done in the Baltimore area, it might not be representative of the whole country even if the sample size was 3,000 consumers. What may be true in the Baltimore area may not be true with other areas like California or New York. There might be more super discount stores or supersized grocery stores in California than in Baltimore or less convenience stores or drugstores in some areas, which might affect the preferences of the respondents. If the research is to be more representative of the country, it is better to conduct it in other