By doing so, it becomes easier for the company to spread the message and brand image in an effective manner. This type of promotion is called as Above The Line Promotion.
Direct marketing is one of the most widely used strategy for promoting brands and product. Apart from Above The Line strategy, Vodafone also operate direct marketing channels in which it delivers its product through direct sales agent, super call centre and tele-calling.
Vodafone owns number of stores all over the world through which it sells its product directly to its customers. Stores often propose promotions, special offers and posters pertaining to point of sales in order to attract those customers which are inside the store so that they buy more.
All the marketing channels mentioned above for Vodafone are integrated channels of marketing. The reason is for integrated marketing channels, there is a holistic approach to keep harmony among all the channels. In case of Vodafone, the message, brand image and marketing strategies are consistent and therefore they complement each other. Since it opts integrated marketing channel strategy, Vodafone isn’t promoting differently through any of its marketing ...
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