Intro to global communication: cultural profile - Research Paper Example

This might help the organization to increase its competitive advantage and position in the market among many other rival players. Thus, it might be clearly evaluated that culture plays a very important role at the time of any sort of strategic alliance or acquisitions. As, cultural evaluations might help to reduce any sort of business risks and challenges thereby amplifying the profitability of the organization to a certain extent. This research paper entirely highlights the importance of culture of different counties so as to identify varied types of values and behavioural norms.

Along with this, culture also helps to analyse the potential areas that may give rise to varied types of misunderstandings and conflicts. Moreover, this research essay also highlights the impacts of culture over management structure, leadership style, performance evaluations, compensations and incentives, team work, innovations, employee attitudes towards work, meetings and many others. V-Mobile is a Germany based mobile phone organization operating successfully for a long run. Due to which, the brand image and reputation of the organization is increasing day by day.

This proved extremely effective for the organization that amplified its business significantly. However, in order to expand its customer base and sustainability, the management of V-Mobile decided to acquire Tel-Com. Tel-Com is also recognised as one of the popular mobile phone organization, based in China. This might prove effective for both the organizations to improve its market share and competitive advantage in the market among other contenders. Culture is recognised as a range of human characteristic features that may be attained directly from his or her ancestors.

It is also described as a capability of human beings that may be attained by them from varied types of previous experiences, symbols, creativeness and knowledge. Due to