Important Factors to Consider When Choosing a Shipping Carrier - Essay Example

An air carrier may be preferred when the customer requires the goods on the same day or after one day and lives far from the production or distribution point. Using the air to transport cargo is faster than other mediums such as road or rail. Additionally, using the air mode evades delays that may be caused by obstructions on land such as traffic jams and other natural occurrences on land. The Air shipping mode is also convenient for perishable goods that need to arrive at the customer fast. The high speeds involved make it possible for goods to reach the customer while they are still fresh.

Selecting a speedy mode also has some financial inclination in that it is slightly expensive to use quick modes. The shipping company may require the customer to incur additional costs depending on the less time needed to ship the products. For slower shipping modes, rates are more relaxed.