Fitness does not mean losing weight - Research Paper Example

that the advertisements have now turned into deceiving the people that when people lose weight, they have now become physically fit but this is not necessarily the case. The sports-oriented companies such as Nike and Addidas have released research about how people are now purchasing sporting apparel like sports shoes and workout clothes not for the purpose of exercising but purely for aesthetical purposes. Sporting apparel has now become a fashionable trend but for some “strange” reason, people are not using the clothes and shoes to exercise but rather to just appear to be physically fit through exercising.

This has therefore led to these companies not focusing on making sporting shoes that are fit for athletes but rather just make sports shoes that are appealing to the customer (Warner, 2005). They are just regular shoes made in the liking of sports shoes and hence have no special features that can assist in any athletics prowess. The advertisements of the sporting companies have therefore stopped focusing much on athletes like it used to in the past with numerous endorsements of different caliber of athletes from runner to basket ballers as a way to encourage people to purchase the correct type of shoes to engage in physical activities of these celebrity athletes.

Nowadays, their advertisements are moving with the trend and hence show people in sporting gear that are not athletic in any way but who are slimmer and hence appear to have lost weight through engaging in different forms of physical exercises. The most common form of physical exercise that can be seen in advertisements of how people are gaining the body image desired which is being slimmer is by doing yoga. Much of these “getting fit” advertisements are also focusing on dieting. They sell different diets to people that involve eating small helpings of food, taking in lots of water and eating basically salad and nothing else.

The end result is of these individuals that were considered to be