Megamusicals have been probably the most successful, and audience attracting genre of music and theatre from the late twentieth century. There have been some outstanding performances and shows from the founders of the megamusicals Cameroon Mackintosh and Andrew Lloyd Webber. Most importantly the Cats; imported from London like most others; turned out to be probably the most successful and longest running show. The glossy, spectacular and mobile sets and stages, the most catchy advertisements and marketing techniques along with beautiful songs; all of these aspects resulted the Cats to continue to eighteen years. However, it received quite a lot of mixed comments from critics, reviewers and theater historians, then too it attracted audiences from not only the local New York populace but also from the foreign countries; resulting in about fifty million people around the world having watched it. Moreover, due to its immense fame people were willing to buy its expensive-then ticket of forty five dollars; this returned about six times of their investments to four of the investors in Cats, and had grossed about 2.2 billion dollars. ...
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