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PESTEL analysis for Bank Barclays
Pages 4 (1004 words)
PESTEL Analysis For Bank Barclays Table of Contents Introduction 3 History of the Barclays Bank 3 PESTEL Analysis of the Banking Industry 4 Political Analysis 4 Economic Analysis 5 Social Analysis 5 Technological Analysis 5 Environmental Analysis 6 Legal Effects 6 Environmental Factors Affecting the Strategy 6 Affects Of the Global Credit Crunch on Barclays Bank 7 Conclusion 7 References 8 Introduction Barclays Bank is known to be among the leading financial service providers and deals in retail and also in wealth management services, credit cards, investment banking, investment management and commercial banking.
History of the Barclays Bank The history of the bank can be tracked down to the year 1690 when two persons named John Feame and Thomas Gould commenced trading in Lombard Street of London basically as goldsmith bankers. In the year 1736, James Barclay became a part of the operation and since then the name Barclays has been related with the bank, however, only in the year 1896 the company got its name as Barclays Bank. Barclays expanded it’s tentacles in business by acquiring a number of smaller operations in all these years and expanded its business all over the UK and worldwide (Financial Advice, n.d.). In the year 1925, the international operations of the bank gained acceleration after the mergers with Colonial Bank, National Bank of South Africa and Anglo Egyptian Bank. The year 1961 saw the opening of the bank’s first computer operated branch in London on Drummond Street. In 1966, the UK got its first credit card which was launched by the Barclays Bank. ...
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