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Music Labels and the Work they do: Focus on Big Scary Monsters Recording Company - Essay Example

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This essay describes on Big Scary Monsters Recording Company example what recording labels are responsible for. Behind the magic that creates the sound that moves generations and expresses the frustration of the youth is a record label that has put their energy into promoting an artist’s work…
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Music Labels and the Work they do: Focus on Big Scary Monsters Recording Company
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Music Labels and the Work they do: Focus on Big Scary Monsters Recording Company

One of the important points that must be understood about music is that music consumption and music sales are two different concepts. Consumption is the act of listening to music, while sales is the number of times music is sold. The dilemma of the current music label is that while consumption has increased, sales have decreased (Hutchison, Allen, and Macy 2012: 1). The music label must find ways to increase revenues in an environment that has not been conducive to sales. In this day of corporate conglomeration, the large record labels are more often a group of record labels all under the same corporate umbrella (Baskerville 2006: xix). A music label is built with a group of departments that work towards the distribution of music. The marketing department is responsible for planning the marketing for the music. The promotion department will more often be focused on making sure that the music gets played and that it can be heard in public formats, such as on the radio (Lathrop and Pettigrew 2003: 3). 2.2 The Independent Music Label Independent labels have the freedom to more fully develop a wider range of artists. This should not be taken as an indictment on the music industry. The label is the risk taker who is investing in an act in order to generate revenue for the artist, the musicians, the writers, and all the people who are involved in making music (Harrison 2008: 70). The bigger the label, the higher level of revenue is needed in order to support the livelihoods of all those involved (Broven 2010: 2). An independent label, or an indie label, has the freedom of a starter kit rather than a full on program from which they can focus on artists who are in development or are off...
This "Music Labels and the Work they do: Focus on Big Scary Monsters Recording Company" essay outlines the role of the recording labels in the music industry. Independent labels have the freedom to more fully develop a wider range of artists. This should not be taken as an indictment on the music industry. The label is the risk taker who is investing in an act in order to generate revenue for the artist, the musicians, the writers, and all the people who are involved in making music (Harrison 2008: 70). The bigger the label, the higher level of revenue is needed in order to support the livelihoods of all those involved (Broven 2010: 2). An independent label, or an indie label, has the freedom of a starter kit rather than a full on program from which they can focus on artists who are in development or are off the beaten track in relationship to trends and fashion. An artist who does not fit into mainstream music may find a venue through an indie label that they could not otherwise find. One of the problems with a major recording label is that there are shortages on resources with only a select few artists getting the majority of the capabilities of the company. Where a major label will not nurture and help an act to grow, independent labels are hungry enough to work towards the development of their artists so that the musician has the opportunity to learn and grow. Big Scary Monsters Recording Company was founded in order to create a place for artists to begin their journey, or to create their own unique journey. ... Read More
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