Within the healthcare sector the social media has been effective in the creation of relationships like patient-physician engagement, physician-physician collaboration and has also been a marketing tool for the healthcare institutions (Thielst, 2010).
Despite the very many advantages that healthcare institutions have gained from social media usage, there are also some negative elements which are associated to the dependence on this form of communication. The utilisation of social media exposes the organisation to various threats within the context of IT. The lack of control for the communication makes the information being conveyed to be risky as the source cannot be clearly ascertained and malicious attacks can also be undertaken through the social media.
It has, therefore, become important for health care institution to implement strong policies on social media use. Adherence to these policies by the healthcare professionals remains important because it minimises the risk which the social media exposes the organisation (Banerjee, 2015). For healthcare professionals these policies become the guidelines that could be relied upon the eliminating the legal risk associated with social media threats within the healthcare sector. This enables the professional to maintain their professionalism within the working
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