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Marketing - Case Study Example

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Name Subject Date Marketing Introduction Don Martin Limited has been always concerned about the quality of their services. Don Martin started his work as a car seller, but he also provided the customers with the sporting goods, bicycles et cetera…
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A large store has always been a dream for Don Martin. Therefore, an increase in sales volume was also essential. Lastly, Don Martin experienced financial difficulties and he wanted to keep his money. This research paper is focused on marketing implications of the company and deals with the analysis of possible solutions for Don Martin Limited. Economic, social and political factors of the modern world are intimidating factors for many businesses. There is a need to develop innovative and challenging solutions in order to satisfy the needs and wants of the modern customers. Marketing Implications of Don Martin To succeed in different segments, Don Marti had to develop a different conception for his company. Advertising in mass media was one of the first and foremost measures taken by Don Martin. It is an incredible thing, but he spent more than $100,000 on advertising. So, the customers were aware of goods provided by the Company, but there was not enough high-quality services provided for the customers. That was the biggest challenge for Don Martin. The modern customers are very much concerned about money, because they do not want to spend extra money. There were a few options suggested by Don Martin. Some of them were credit offering for the customers or delivery services. Nevertheless, these solutions were not beneficial enough, because gas cost much; there was a need to pay for the office et cetera. Credit option was a good solution, but the Company’s developer had to pay much money for tracking correct crediting and so on. Don Martin met many challenges and it was very important to find a complex and innovative best solution. There were also many challenges in HR management. People had to work 12 hours four days a week and though employees liked their job, the employer had to put much efforts to satisfy their needs. Moreover, there were a lot of manufacturers and there was a necessity to unite some lines together. Don Martin made many attempts to impress his customers with volumes of sold goods. There were a lot of competitors, which were offering the same goods to the customers. It was really hard to compete in the business world and there was an option either to offer business for rent or to sell it right away. Price increase was a bad solution, because other stores offered the same goods at lower prices. It was really difficult to find the best solution and it took much time for Don Martin to decide whether he needed to sell something right in a right way. Don Martin tried to think harder and chose an integrative solution, which can be profitable in the future. He wanted to initiate his developments in motorcycle sphere. Income Statements of Don Martin Limited In the result of these combined actions and invented solutions, income statements of Don Martin were the following ones: Gross profit increased for 5.6%, sales wages increased for 2.2% (11.6% to 13.8%), advertising increased for 2%, balance of selling and delivery increased for 1%, occupancy increased for 2.2%, general and administration costs decreased for 1%, accounts receivable and credit increased for 3%. Total expenses reached 37.5% last year and profit loss 1.9%. Therefore, with the company’s growth Don Martin experienced numerous challenges and he had to pay more different expenses, but at the same time he had an opportunity to gain more profits. A company’ ... Read More
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