Leadership and Organizational Sustainability - Essay Example

Ethical conduct, proactive approach, contribution to the quality of economic development, and standard of life of the human resource, customers, and society at large are the critical features of a CSR company.
b. CSR has numerous potential benefits for a successful business. It can help companies recruit, retain and cast a positive image on existing and prospective employees. Moreover, it enables companies to avoid interference from the government, regulators, tax imposition, pressure groups, court, and media. It gives businesses an edge and creates a unique selling proposition that facilitates and empowers firms to move towards profitability and growth. However, CSR, by many is viewed as a deterrent to liberal trade and the ultimate motive of business; to maximize return to shareholders and an unnecessary added cost to the business. Organizational sustainability helps businesses reduce costs and risks associated with the business. It increases efficiency and improves the reputation of the company. On the downside, it may not offer flexibility to the company.
c. Body Shop is a valid example of an organization that is committed and stanch to corporate social responsibility. By refraining and desisting from animal testing and adopting a going green campaign, Body Shop carries its business in a way that benefits society at large. By using natural ingredients for its products, recycling them regularly, and using recycled package material, The Body Shop tries to minimize the harm to the natural environment.
d. The Body Shop adopted a proactive approach by initiating environmentally friendly products and offerings. The company did not consider it as an obligation but tried to ingrain corporate social responsibility in its corporate culture. It implemented rather than merely guiding its customers the environmentally friendly approach and reap the benefits in the form of company goodwill, profitability, minimized government intervention, and satisfied HR and customers.