The J&J Company manufactures the drug Tylenol which is used to cure flu and fever. However since it was first commercially released in the market, it has been in the limelight for various controversies. The reputation of the Company has greatly been tarnished by the stories of deaths which the drug had caused The J&J Company is faced with a dilemma because it cannot give direct warnings regarding specific organs as this would only cause confusion about the use of the drug. Also, they cannot mention the risk of death on the warning label because people with suicidal tendencies may start using it. The drug earns a yearly revenue of $1.3 billion so it is not possible to completely shut down its production. In order to solve the quandary, the J&J Company should make sure that the public is well aware of the risks associated with the medicine. Instead of advising only about using it on the prescription of a doctor, it should state clearly the potential hazards it poses to specific organs. The Company should also restrict its use as an over-the-counter drug and should only allow it to be given by a qualified doctor. This would ensure that people do not overuse the drug. Clearly, it would reduce their sales by a large margin but it would save a lot of money it loses in legal proceedings. Also, millions of lives would be saved and the company would regain its good reputation which has been tainted by various incidents of deaths.
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