Compare and contrast competition in beer market with competition in tablet devices - Essay Example

In the contemporary environment of recessive economic and highly competitive business, the beer market in America and also across the globe has been hard hit. There has been serious downfall in the sale of the major brands of beer. The changing socio-economic paradigms and technology has greatly transformed business dynamics. While the customer has become more informed and accredited with more awareness about the market, the companies, especially beer companies are faced with huge challenges vis-a-vis pricing, segmentation, competition and fear of saturation.

Indeed, the wide distribution network of beer retailers has attracted more companies to come up with newer brands than the market can accommodate. Steverman from Bloomberg business (2010) reports that the dismal performance of beer market in the recent times could continue because with escalating cost of production, the competitive pricing is taking a heavy toll on the companies’ financial performance. While the import has significantly come down, the adverse impact on market of the premium brands like Coors, Sub-Miller, Anheuser-Busch etc is also significant.

Trends show that in the present times, people increasingly prefer cheaper brands at home and institutional sales to hotels, bar etc have come down. Thus, the market conditions for beer have become very tough and beer companies must come up with highly differentiating products and innovative market strategy to meet the challenges of time. The tablet market, on the other and has been most enthusiastic with wide range of differentiating products within tablet digital products. The technological advancements have seen some amazing innovations in the field of communication and data handling.

The tablet digital products are the latest craze amongst the technology savvy huge customer base across the globe. Business spectator (2011) informs that Hewlett Packard and Acer have maintained their leadership position within the industry with their latest tablet devices in personal computer range. Apple, Dell Inc., Lenovo and Sony are also not far behind. With the ever increasing market for tablet devices, there is also scope for new companies like Asus and Samsung who have also entered into the market and providing tough competition to the leaders.

Raman (2010) had predicted the tablet war in 2010 with Apple iPad expecting sale of more than $20 million in 2011. Globalization has tremendously changed the dynamics of contemporary business and today the professionals need to have all the information at their tip while following a hectic schedule. So the smaller the device which can pack such features, better are its chances of capturing this target group. Hence, the increasingly smaller devices which are packed with huge features have become extremely popular not only amongst the professional but also with the younger generation.

Indeed, with the global economy growing at a faster pace, the technology driven tablet devices have created their own niche place in the market. The technology would be playing a vital role in shaping the future. There is vast potential for digital gizmos that are able to contribute significantly to the performance of the professional who are constantly on the move. One can therefore, conclude that the future of tablet devices is infinitely more attractive than beer market. (words: 518) Reference Business Spectator.

(January 26, 2011). Tablet Devices Boost US PC Market. Retrieved from: Raman, Manikandan. (September 13, 2010). Tablet War: New tablets could hurt iPad’s market share. Retrieved from: Steverman, Ben. (February 9, 2010). Flat Time for Beer Stock. Retrieved from: