We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Retailers - Essay Example

Comments (0) Cite this document
Summary
Retailers Well-known soft drink retailers namely Coca-Cola, Pepsi and Dr. Pepper have spewed effective and ineffective ads on magazines overtime. The effective or successful advertisements are the following: Coca-Cola “Truck” Advertisement, Giant Coca-Cola Bottle on Nanjing Road, Pepsi “Pool” Advertisement, Pepsi “Truck” Advertisement, Dr…
Download paper
GRAB THE BEST PAPER
Retailers
Read TextPreview

Extract of sample
Retailers

: 1). The Giant Coca-Cola Bottle on Nanjing Road magazine ad is a particular example of trying to penetrate another type of audience, which the company has not entered in the past. It is a common rationale for big and small retailers to gain more market share and bigger income by coming up with advertisements that can draw consumer attention to their respective products (Making Sense of Advertisements- What is the Ad Trying to Do?: 1). While most of the advertisements by Coca-Cola, Pepsi and Dr. Pepper have achieved the goals they were created for, some magazine ads by the said companies however were not effective; like the Coca-Cola “Surfer” Advertisement, the Coca-Cola “Lemon” Advertisement, the Pepsi “Lemon Twist” Advertisement, the Pepsi “Climbing” Advertisement, the Dr. Pepper Iron Man 2 Cans and the Dr. Pepper Free 20oz. at Murphy USA Advertisement. The Coca-Cola “Surfer” and “Lemon” Advertisements lack color and the designs were mediocre; not enough to have an impact to inspire interest. On the other hand, the Pepsi “Lemon Twist” and “Climbing” advertisements are both gross and mind-boggling respectively. Such ads make the consumer wonder unnecessarily what the ads mean in connection with the product. The Dr. Pepper Iron Man 2 Cans and Free 20oz. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retailers Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.net/other/18501-retailers
(Retailers Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.net/other/18501-retailers.
“Retailers Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.net/other/18501-retailers.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
How retailers can achieve good PR coverage
To effectively achieve this objective, the goodwill of the public is required. It is not just enough to provide the best goods at the best prices, but also quality services that would attract more customers. Issues such as ethical business practices, employee working conditions and customer service can often be the difference between profit and loss in any retail business.
10 Pages(2500 words)Essay
India and the big Retailers
The paper briefly describes the retail sector in India and discusses about its reasons of growth. Later we will highlight the importance of retail sector and how the international big retailers can play an important role in India’s economy and what threats they can impose for the local competition.
7 Pages(1750 words)Essay
The case of Chinese food retailers
Chinese cuisines have long been an individualized and creative art (Cao, 2002). The food and beverage sector is sub-divided in various sub-sectors including dairy industry, meat processing industry, fruit industry and aquatic product processing industry (Wu, 2003).
24 Pages(6000 words)Essay
Background to Media Plan of Unpackaged Grocery Retailers
They have won several awards for their eco-consciousness, and the fact is, they still remain well-liked and accepted by the local consumers only. This generated the need for preparing a media plan for the organization, in order to reach out to more and more targeted consumers.
7 Pages(1750 words)Essay
Uk Music Retailers
Businesses operating in any industry are bound to experience changing fortunes in so far as trade is concerned. The UK economy also suffers from quite a number of challenges. Being an important component of the economy, the UK retailers have not been spared from the difficult moments that occasionally characterize the economy.
10 Pages(2000 words)Essay
External communication method for retailers
87-89, 2004). Quite understandably, all these phases are equally important and failure of any of these can turn out to be very costly. Specifically, this paper will focus on different methods of external communication that retailers use to emphasize the abovementioned
5 Pages(1250 words)Essay
Music retailers (you can change it depends on the essay)
This paper focuses on the music retailers in the United Kingdom (UK). I begin by exploring some of the competitors in this industry as well as
8 Pages(2000 words)Essay
Description Of The UK Grocery Retailers Structure
In Tesco Plc, only Mr. Philip Clarke comprised of the decision-making authority and every employee followed his decisions and rules in an effective way. Thus the rate of interpersonal relationships and retention ratio of the employees enhanced that amplified its scope of success in this competitive world.
11 Pages(2750 words)Essay
Price Competition between online retailers and High St shops
This paper will discuss the competitive strategies that both types of stores are applying to boost their sales and respective market shares. In 2013, virtual transactions for internet
2 Pages(500 words)Essay
How can small local retailers participate in mobile marketing
In addition, local retailers can be able to communicate with their customers through emails and even video calling to show their customers the products that they have. The
1 Pages(250 words)Essay
Let us find you another Essay on topic Retailers for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us