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Crisis communications plan - Essay Example

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What are the elements of a good crisis communications plan? Crisis occurs in all organizations and hence there should be a robust crisis response plan in place to deal with it. A key component of the crisis response plan (usually implemented by the Emergency Response Team) is to draw up a Crisis Communications Plan (CCP) either in anticipation of a crisis or in the wake of one…
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Crisis communications plan

Hence, appointing an experienced Public Relations Officer to take charge of CCP is vital to its success. A good crisis communication plan will contain the following key elements. First, it should have gotten the endorsement of the Director of Communications. Second, it should contain a list of clearly designated employee responsibilities. The information contained in the plan would have gone through verification and clearance checks. It will include a lits of media contact points and also contain details regarding local public health agencies. The plan will clearly identify who the spokesperson is going to be as well as identifying members of the Emergency Response Team. The efficiency and speed with which the crisis is dealt with is in itself a key element (and the first step) of a good plan. Later, the drawn up plans need to be communicated to the stakeholders through proper Public Relations procedures. This usually involves publication and coverage of the crisis in media outlets such as newspapers and television stations. In most instances, a crisis situation never gets covered in the media, probably because the story is not newsworthy. ... Read More
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