Brand: Artcadabra from Concept to Launch – Brief proposal Introduction There has been great debate among educators, child development experts and scholars over the benefits of early exposure to the arts. In fact, many people have argued that early exposure to visual arts and other forms of art promotes brain activity…
With budget cuts and the reduction or removal of art programs, how can we increase funding and awareness of the arts? Who is the target audience? How are we going to reach them? What will be an effective brand strategy to launch a non-profit organization? In order to increase funding and awareness of the arts, quite a number of measures can be taken by educators, children, parents, communities and sponsors. One of the most common ways of doing this is by creating a non-profit organization or brand that will advocate for the arts by using a wide range of content. I will create a potential brand (non-profit organization) from concept to launch that will be based upon non-commercial direction in order to be able to adapt to the regular lifestyles of children, as well as control a wide range of content, which will be flexible in terms of content and direction. This potential brand will increase funding and awareness about the need of early exposure to the arts and challenge children key sectors to “refresh and reboot” art programs in our school system. The content will range from promotional tools to website and advertising campaigns. Additionally, consistency will be the key factor in assuring that each medium is navigated with ease across each application with little or no clutter of noise. ...
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