Case Study (Business Research Methods) The three key decisions faced by Joe are his key question: What markets in the United States hold the most promise for a new coffee shop? What type of location is best for a coffee shop? What is it that makes a coffee shop popular?…
Thus, there is no need in explanatory research. There are definite questions Joe has to answer in the process of his research. He has already done a previous research in the Internet and found some articles comparing and discussing taste of coffee from Starbucks, McDonald’s, Dunkin’ Donuts, Burger King and other smaller local coffee shops. However, not all of the studies found by Joe are relevant. The first study done by only one person, who purchased different types of coffee revealing his point of view about their taste and prices, is rather irrelevant. Such kind of information is neither objective nor representational. It cannot be regarded as a serious research after all. Moreover, since McDonald’s was best in this study, it can be claimed that it’s just pro-McDonald’s mini-campaign. The second study on the best-tasting coffee is interesting to read, but does not represent a great value. One and the same type of coffee can be prepared differently and, thus, have a different flavor. I think the last study is the most relevant and representational. A sample of 50 interviewed consumers of St. Louis, Missouri represents tastes and preferences of the locals regarding coffee and tea experiences. Joe has to take into account the methods used for the research in considering the coffee taste studies. A point of view is not a study as I have already mentioned above. ...
Cite this document
(“Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/other/23000-case-study-business-research-methods
(Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 Words)
“Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/other/23000-case-study-business-research-methods.
The use of qualitative and quantitative methods in business research is a common phenomenon. In fact, the above methods are considered as most appropriate for the particular type of research as they are already extensively tested in practice, at the level that these methods are widely used in research studies within various sectors.
The question should be feasible (F) in terms of covering manageable scope such that it is possible to get relevant answers. It should be interesting (I) to the researcher and peers in the field of study by developing a response to debate issues in the field of study or practice.
The travel agency that American Express operates has thousands of locations worldwide, and its Travellers Cheque Group is the largest issuer of traveller’s cheques across the globe. It operates the world’s most wide-spread travel network, serving customers and businesses (Hoover, 2011).
As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it.
Business Research Methods are those methods and tools that are used by business executives to predict and comprehend the situation and future outcomes related to a certain decision or judgment. These methods are usually accepted throughout the world and help in making reasonable predictions about the future that a certain decision might lead to or the consequences of a definite assessment.
The personal interview is going to give the investigator the greatest flexibility of all the available alternatives. The investigator must realize that this option is bit time consuming since the interview
There are definite questions Joe has to answer in the process of his research. He has already done a previous research in the Internet and found some articles comparing and discussing taste of coffee from Starbucks, McDonald’s, Dunkin’ Donuts,
Case study is one of the earliest research methodologies in research history and involves a critical analysis of factors of a unit, an individual entity, or a group of entities. It is also widely applicable to different subjects such as
In this regard, the case studies are relevant in providing in depth information regarding such issues that were covered in such studies. A research may focus on several entities within the field of study.
7 Pages(1750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Case Study (Business Research Methods) for FREE!