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Mktg 3000 - Essay Example

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The marketing field has become more creative in the 21st century which has led to the use of alternative media to transmit marketing messages. The seven major media types have dominated the marketing industry for decades. Since 2006 a new alternative media was born out the necessity of marketers to reach customers faster…
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Mktg 3000
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Mktg 3000

This characteristic is extremely attractive because advertisers can target customers when they are driving near their store location. A lot of consumers in America are impulsive buyers and receiving ads into their cellular has personalized psychological effects that can push a sale. This technique of mobile advertisement is referred to as location based advertisement. It is currently commonly used in Japan and Europe. Mobile advertising has had a greater impact in Asia than in the United States. There are companies that are capitalizing on this new niche marketing method to attract new mobile customers. NearbyNow and GPShopper are both offering text messages services that allow the mobile user to search the shoppers of stores for prices and inventory (Plunkett Research). The speed of G3 and G4 networks has increased the capacity of cellular phones to connect to be able to surf the internet at very fast speeds. Smart phones also have the ability to generate tremendous graphics. New smartphones with windows technology are so advanced that the phone can play Xbox games. The graphics capabilities of the phones can be used by marketers to generate very attractive advertisers. One of the advantages of mobile advertising is that marketing campaigns can be created based on the profile of the mobile users. ... Read More
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