Kudler Fine Foods Kudler Fine Foods Insert Name Here Date Kudler Fine Foods Kudler Fine Foods is a premier gourmet grocery store that focuses on fresh foods consisting of the finest meats, produce, wines, and cheeses. Kathy Kudler, the storeowner is passionate about gourmet foods, yet she has had no prior experience in operating a gourmet food shop…
Although Kathy’s store concept is great and she has no direct competition- her overwhelming responsibilities are hindering her efforts as the general manager of her store. In order for Kudler Fine Foods to expand into new geographical areas, Kathy Kudler must redefine her organization and utilize effective time management to increase her personal time efficiency as well as her staffs. In order for the Kudler store to expand and allow for great overall efficiency and time management a number of factors must be corrected. Right now Kathy is in charge of all ordering and product control, this will be cumbersome as the product line increases along with consumer demand. Kathy must develop a centralized management and control of the products, assortments, and pricing. Secondly, she must delegate the task of supply management to one manager to include product buys and invoice matching. There are several software companies such as Aldata that offer a complete software interface to integrate the inventory controls. (www.aldata-solution.com) Thirdly, Kathy must optimize inventory levels by utilizing demand forecasting, and take account of the products expiry dates and ensure that her perishable items are being purchased instead of wasted away. ...
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The company has distinct functional departments to handle respective responsibilities. Till date it has performed quite well but as the company is in the process of expanding the business; hence it must improve collaboration within different functional areas so that the operation can be executed smoothly.
Factors for marketing communication plan.
Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
This paper will critically analyze the significance of marketing research with regard to Kudler Fine Food’s marketing strategies and policies. It will also identify the firm’s other crucial areas where additional market research is required. Kudler Fine Food Virtual Organization The Kudler Fine Foods or generally Kudler is a gourmet food market which was founded by Kathy Kudler.
The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market. Kudler Fine Foods keep ingredients afresh in their stores and provides the buyers with fresh ingredients to their satisfaction at competitive affordable prices.
The Company now plans to improve its marketing strategy to increase the loyalty and profitability of customers, to increase revenues and decrease costs.
Marketing has been defined as an organizational function, which comprises a set of processes that focus upon producing,
Presently, it is now in a position to think on the next step in its business and prepare plans for the growth of the business considering its current status and its goal. There are three main possibilities,
Kudler is located in three main locations, i.e. La Jolla, Del Mar, and Encinitas and the company is now also working towards expanding its business to newer locations as well. The main aim of the company presently is to expand its business and to work