[Your full name] [Instructor’s full name] May 03, 2011 Ethical Dilemma in Marketing “Marketing ethics are ethical standards which pertain to marketing” (Smith). Marketing is a field, which needs complete commitment and loyalty of the marketing and manufacturing companies with the customers…
Let us take an example to clarify the importance of ethics in marketing. Classic Technologies is a firm, which manufactures electric products, such as, washing machines, microwave ovens, and juicers. The company is based in Philadelphia and for the time being carries out its business operations only in Philadelphia. A few months ago, the company launched its marketing campaign for a comparatively low priced newly manufactured washing machine. To attract the customers, the managers of the company introduced a one get one free scheme. The scheme was that if a customer buys a washing machine, the company would provide the customer with a free juicer machine of the same quality. A large number of customers opted to buy the washing machines. However, the company could not live up to the expectations of the customers because the juicer machines, which the company used to provide to the customers, were of very low and compromising quality. The customers trusted the company’s words, but they were hurt badly because of the quality, which the company provided to the customers. The ethical issue involved in this example was that the company should have provided the customers with excellent quality as promised but the company went against marketing ethics, which not only resulted in customer dissatisfaction but also affected the image of the company. Works Cited Smith, Scott. ...
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