Mass Media Influence in the Society - Essay Example

Over the last past few years, modernization in the media was introduced in the form of DVD and the internet.

Media Influence

The growth in the media industry has also contributed to and influenced the development of urbanization, industrialization, and modernization. However, the content that has been created in the mass media is not designed for the purpose of challenging or modifying the political and social value of a nation instead, mass media connects the world to individuals and eventually forms public opinion.

At the present, all the people live in a society that relies and depends on information and communication to be able to move forward with daily activities such as work, health care, education, traveling, and even in dealing with personal lives. A common individual, upon waking up is usually access the monitoring in the television or newspaper about the condition of the society before going to work. What people should be aware of is that decisions, values, and beliefs all depend on facts, assumptions, and beliefs which are based on experiences and studies. Media is considered as an important source people rely on in dealing with their everyday lives by hearing current news and facts. Trust has been put by a lot of people to media and this is authoritative in giving news, entertainment, and education. However, since the influence of mass media is so big on kids, teenagers, and society, people should know how it really works.

Pros and Cons of Mass Media

Like in everything that we do and decide upon, there are always positive and negative consequences and I think it is also relevant to lay down some main pros and cons with the mass media.

Mass media is phenomenal in that it can target a global audience through televisions and the internet. Newspapers are just a doorstep away from our house to be able to access the news and entertainment. Internet could give us the information that we need with just a click of the mouse. The best forms of entertainment are televisions, movies, radios, and the internet. All these forms of media can be used to educate people in an effective manner.

However, news that we could gather through all the media forms may not be authentic and may just be misinterpreted. Nevertheless, the news could also be manipulated by influential people around the network. Mass media in the form of newspapers and magazines are considered short-shells life and all the forms of mass media could be misleading.

Conclusion

In my everyday life and experiences, mass media has a big influence on every decision that I make even if it neither does nor necessarily means to persuade me. Mass media is a good form of communication for me I believe that it is helping a lot of people. Mass media as a whole may not always be true at all times but as responsible people, we should be able to distinguish what are those issues that could help us and not and maximize the good things that the mass media could offer with regard to dealing with our daily lives..