Black Female Identity In Contemporary Media Culture

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Book Report/Review
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The aim of this essay is to provide a discursive analysis on the construction of identity as an example of a specific cultural site. I have chosen to look at the identity construction of one of the female big brother contestants using an article in Pride magazine titled 'Mel the miss understood' (Gorham, 2000) as a case study and also 'dooyoo' internet site review page…

Introduction

'Mel' has she affectionately became known was placed into the role of the stereotypical wanton, promiscuous seductress black female, Pride (2000, p.62).
This essay will mainly be concerned both Melanie Hill and the author and interviewer of the 'Mel the miss-understood' article which was published in Pride magazine in November 2000 . Patricia Hill Collins (1990, p.68) states that they [the media] are in a position as elite white men to manipulate and appropriate symbols by exploiting already existing symbols concerning black women. Pride magazine is primarily for an audience of black (African/Caribbean) women. Through providing a discursive analysis of the construction of identity, this essay will also explore how the author of the article in Pride magazine reproduced the exercise of power over Melanie Hill's identity construction.. van Dijk (1997, p.165) argues that discourse plays a essential role in the enactment as well as the reproduction of the system of racism. ...
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