Business Plan for Getlaunched - Thesis Example

GetLaunched! is a platform for collective empowerment where people decide to act collectively and help a person realize his dreams. GetLaunched! offers the following propositions to its users:

1. Seamless and uncomplicated participation, with most of the technical aspects, such as compliance, ironed out by the company;
2. An all-or-nothing scheme where collected money is returned to supporters if the proposal fails to achieve its goal within the given time;
3. No hidden or initial fees as the company implement a flat rate fee only on successful proposals;
4. By special arrangement, the company has access to the proponent’s account for 5 years for the sole purpose of taking out and delivering the shares of profits of supporters, which are given in proportion to the latter’s investment.
5. Sharing of profits with supporters will be limited to 5 years and structured in such a way as not to unduly burden the proponent because the spirit of crowdfunding is not a strict investment but more towards philanthropy.

The Opportunity

• There are more than 2 billion internet users, which can be harnessed to realize the aims and goals of GetLaunched!.

According to statistics, internet users number 2,095, 006,005 in 2011 up by about 480.4% from the 360,985,482 users in 2000.  Facebook alone has more than 500,000 million users as of 2011 statistics.

• There is in every person a need for charity because it gives them self-actualization.

Fundraising expert and author of “Grassroots Fundraising” Kim Klein states that every person has an urge to give because it makes them feel powerful and good-like and not merely an onlooker. GetLaunched! will tap into this need and use it to turn somebody’s life around.

• The gap between economic classes is widening and people on the lower social strata are getting more and more marginalized.

The gap between social classes is growing bigger and bigger, and there is a need to try to level the playing field, and crowdfunding is one of the more acceptable means.