StudentShare solutions
Triangle menu

Alternative Media Analysis - Essay Example

Not dowloaded yet

Extract of sample
Alternative Media Analysis

The analysis would cover the message, the message maker, the interpretation and finally, a concluding portion. The Message The video clips are shown through YouTube and the messages that were imparted by the visuals are repeatedly promoting the fair and balanced reporting at Fox News. Apparently, there are various former fox employees who were interviewed and recorded that attest that at Fox News, they were given internal memos usually at the start of the day indicating what to talk about, what not to talk about and how to deliver the report and the job of the reporter is to execute the plan. These people disclosed that Fox News is merely a proponent of a point of view (YouTube). Ironically, the first part of the video visualized words that relayed the message: “your mind is controlled by the rich who owns America’s media” (YouTube). The first testimonial was delivered by Bob McChesney, Founder of Free Press and author of “The Problem of the Media” clearly argued that “the revolutionary breakthrough with the Fox News is eliminative broadcasting” (YouTube). ...
America has acknowledged that there are in fact “false, distorted, caricaturing” of information that are repeatedly broadcasted to form images in the public’s mind. The last message delivered by Roger Ailes, Fox News CEO and Chairman states that they are “premier journalists who aim to restore objectivity, deemed to be lacking… and their objective is to present fine, balanced journalism” (YouTube). The Message Maker The video clips were uploaded through YouTube, revealed to be “founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience” (TechCrunch par. 1). It has been acquired by the search engine Google, “serving more than two billion videos a day, it has become the clear leader in online video sharing” (Hoover's Inc. 1). Compared with Fox News, the information and contents shown and uploaded at YouTube appear to be more objective showing details as viewers deem them necessary to be revealed in their entirety as possible through their respective software capabilities. The News Fox video clips were uploaded by The Great Revolt, where information profile check only indicates the name of the creator as a certain Justin from the United States and joined the site in April 14, 2008. Interpretation Honestly, one is disappointed and disgusted with the contents of the video – if indeed, the contentions were true. A quick search on their official website indicates that Fox News Channel provides “a 24-hour all-encompassing news service devoted to delivering fair and balanced coverage of the day’s news events” (News Corporation 1). This validates the visual communication found in the video clips where the words ...Show more

Summary

Date Alternative Media Analysis The piece of visual communication that one intends to analyze is a video containing clips of news reports from Fox News entitled “Lies, Lies, Lies” shown in YouTube on April 27, 2008. The video clips were a compilation of visual communication that clearly show mixed media messages in terms of showing the public a decry for the network’s continued reporting of information and contents contrary to their fair and balanced contentions…
Author : verdiegoodwin
Alternative Media Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Alternative Media Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Media Analysis
For an advertisement to be persuasive enough there is usually a high level of presentation of the advertisement to the target audience. A well presented advertisement will undoubtedly get the attention of the target audience and in turn increase the sale of the intended product or service.
4 pages (1000 words) Essay
Media Analysis
Reference is made to a particular medium, an article published online by BBC News in June 2012. The article focuses on the intention of Walt Disney to ban junk food ads. The review of the article leads to the assumption that there is an aspect that it is not obvious to readers, who can be considered as intended consumers in regard to the products of the particular firm.
6 pages (1500 words) Essay
Media Analysis
Initially, radio was used only for communication purposes, but for the past many years it has been used to host different types of shows as well. These can range from music shows to news broadcast. A radio uses radio waves to catch signals, which enables the listener to hear what is airing on the radio at the moment.
5 pages (1250 words) Essay
Media
The alternative of mass media is the Internet. The work of Habermas “Structural Transformation of the Public Sphere” (1989) emphasized the importance of people’s ability to influence the existing media or creating alternative methods. It is understandable that politics and media are the spheres, which are able to interconnect with each other and thus depend on each other.
6 pages (1500 words) Essay
Alternative Solutions Analysis
Problem solving involves the ability to develop several alternative solutions to the presentinga dilemma. The A plan can be developed either by management, or as a team brainstorming project by a team of persons. Plan development and must include options for implementation of the plan are imperative.
4 pages (1000 words) Essay
Indian Media industry-SWOT,PESTEL Analysis
It is also important to note that the Indian Diaspora is spread into most of the developed countries including UK and US besides having large presence in South Africa. Currently, the Indian
10 pages (2500 words) Essay
Media
However, the point of concern is the fact that Mass Media and their ownership have been so concentrated in the hands of tiny elite that the vast majority of
10 pages (2500 words) Essay
Media Analysis
Though the author points out the fact that the ratings have significantly declined even in Europe where high percentage of people still regard the formerly popular global leader,
2 pages (500 words) Essay
Alternative Assessment Analysis
According to Berry (2008), alternative assessment can be taken to be any form of assessment method that differs from the convectional paper-and-pencil tests. This type of test can be further classified as either formal or informal depending on the
2 pages (500 words) Essay
Media Analysis
analyze one paradigm of a contemporary TV commercial to feed the significant developments and unfavorable happenings that media have supported to publicize. A paradigm of such TV commercial will be depicted including the characters and roles that give life to it, and the
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation