E-marketing business plan 1.0 Introduction In order to boost its growth, the company aims at expanding the diversity of its products by launching a new brand come January 2012. Upon its launch, the brand will be exclusively operational in UK though there is a room for expansion of its active operation in Europe in future…
The plan also gives an overview of the company competitors, market analysis and methods of measuring the success of the brand. Finally, recommendations on what the company can employ in order to ensure the success of the brand come the year 2013 are given at the end. 3.0 Company summary The company was formed basically as a clothing company meant to reach out to upper income class of people. This has made the company to have a range of products that are expensive and as a result, it has had a limited but profitable market share. The company sells clothing of both sexes mainly jackets, men and lady suits as well as travel bags. Despite the tough market competition, the company has maintained a steady flow of income compared to companies with similar operations. Over the past few years, the company has been experiencing fast growth in sales and market. However, it will be worth for the company to extend its operation to the middle income group of people. The company has its own outlets which supply products to wholesalers and retailers. In terms of E-business, the company has developed a site for purposes of online purchases. In this site, customers get a clear description of the company products available, their prices and delivery details. The company also posts pictures on available products and information on promotions available. 4.0 E-Marketing Objectives The main objectives of the E-marketing by the company is effective customer acquisition and to obtain a direct response from them. This is important considering the ever increasing percentage of people using the internet for business purposes. A direct response from the customer will form an important base of information for the company in terms of customer satisfaction. Another objective of the E-marketing is maintaining customer loyalty and customer retention. E-marketing ensures customers get timely information concerning new products offered by the company before they can search for the same products elsewhere. 5.0 Company Analysis 5.1 SWOT analysis The main strengths of the company are regular customer needs analysis. This has enabled the company to produce products that achieve an instant reception. Specialization has enabled the company to always develop quality products that meet customer needs and tastes. Another strength of the company is its marketing strategies which are effective in maintaining its market share and customer loyalty, and obtaining customers. The main opportunity available for the company is the need for the product in the market. The company was able to conduct a needs analysis before coming up with the idea and realized that there was a need for the product. The results obtained from the needs analysis conducted by the company indicated that there will be a ready market for the brand upon its launch. Casual clothes available in the market are mainly cater for high income people hence there is a need to cover the middle income market. One major weakness of the company is the possession of a supply chain (SC) that is less complex as compared to those of its competitors. The company therefore has to expand its SC for the success of the brand in the market. A major threat to the success of the brand is the available of cheap imported products that serve the same purpose. 5.2 Competitors Overview Due to high quality products, the company does not ...
Cite this document
(“E-marketing Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/religion-and-theology/34045-e-marketing
(E-Marketing Essay Example | Topics and Well Written Essays - 2000 Words)
“E-Marketing Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/religion-and-theology/34045-e-marketing.
E-marketing is one of the methods that gained considerable attention in the business world. This is attributed to the fact that it functions than the conventional marketing methods. Despite its success in the business world, it has been faced with a number of challenges that need considerable attention.
Marketing is the central part of any business activity. Traditionally marketing was considered as the way by which peoples were convinced for taking up the deal. But since then there has been a drastic development in the concept of marketing. The methods of marketing have altered enormously for the betterment.
Therefore, many business organizations have taken advantage of the cheap found resources on the internet in order to sell their products at half the price and reach out to a much larger consumer base, all over the world, by selling their products online. This kind of marketing, where products are bought and sold on the internet, or online, is known as e-marketing.1 Moreover, what makes e-marketing better is that it does not only include buying and selling through websites but also through personal aspects like e-mails and other forms of wireless media.
E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce, and e-marketing in the light of the difference between the internet and other Medias.The innovation in technology and the ways in which we interact with them has changed dramatically.
For households with Internet access, the web is now the first port-of-call for finding information to select or buy the best deal. Online marketing has been introduced in which internet is utilized to conduct affairs on sales. The term online marketing is a broad concept which covers and oftentimes simultaneously referred to as direct or e-marketing or even online shopping.
Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a
The reason why online prices are on the higher scale is because these take into perspective the competitive billing and how the rivals are portraying themselves in a general fashion. The factor that plays a huge role in deciding whether or not price should be the main
ws for a good enough understanding of how well these brands and companies can make use of the Internet and thus bring in the much needed value and mileage.
The advantages of making use of the Internet are many since the audience gets to know about the marketed entities very
Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage.
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic E-marketing for FREE!