In the context of this discussion, globalization plays an important role in the way a company strategise its policies to sustain their business presence.
Globalisation has opened up numerous possible avenues for large and mid-sized companies to promote their products and services abroad. This directly enhances their market value and contributes to their economic might. In such cases, the time-tested strategy of rational and deliberate policies remains, and their products receive further boost through unknown territorial clientele. The governments of the once reclusive economies of Asia; China and India opened their skies to transfer of technology and co-production. Many of the heavy-machinery manufacturers and automotive industries were able to benefit immensely through co-productions and tie-ups. Government subsidies, cheap labour, qualified personnel and abundant raw material supplies generated huge volumes of profits and that too by retaining their strategy of being rational and deliberate. However, with time comes monotony and weariness. The strategy process has to be reassessed and changes brought about. Changes are perennial and so too are strategic processes.
3.0 Strategy Processes
The strategy process is quite intriguing, yet exhilarating. Every company has its share of researchers who respond to the strategy process challenge by identifying certain traits that can either bring moments of exhilaration or disillusion. Disillusion comes from the often grotesque outcome of their effort leading to an outcome that is far from impressive. A lot of empirical research goes into the strategy process; large, often heroic and distinctive, collection of data is required to explore the possibility of...
Though there are many players in the mobile telecommunication industry worldwide, the major names that one comes across in daily life are quite a handful. This is so, because of the strong marketing and services offered by these companies. Companies such as Alcatel, Ericsson, Fujitsu Microelectronics, Intel Corporation, Nokia, LG, Sony Ericsson, Motorola, Siemens, Samsung, Sun Microsystems, Panasonic, Mitsubishi Electric, Sprint, Nextel, AT & T Wireless, and Vodafone are well known and accepted brands. They have done extremely well all around the world with their branded mobile phones. However, there is no doubt, that without proper strategy process, most of these companies would find themselves in the same boat.
There are no fixed love for a particular brand of handsets anywhere in the world, and definitely not so much in Europe, where mobile phone brands varies tremendously. The same is the case with the people of one continent with another. In general, Nokia is much better known and respected in Europe. Motorola dominates the handset numbers in the US. There is of course the interests of national players in mind, the likes of champions like Siemens, which is heavily respected in Germany. Samsung's brand awareness has been steadily rising in both the US and Europe, and LG is trying to make an impression on similar lines. So how do these companies sustain their market share? By being creative and emergent, of course!