One renowned deontologist is Immanuel Kant who has proposed that those actions should be considered as moral for which the reason for conducting an action was that the performer of the action is ready to accept the same action being considered against him in the same situation or in any other situation. This reason has been regarded as the maxim by the theorist.
According to the principle of virtue ethics an act is considered as ethical or virtuous if and only if the person carrying out that act complies with the standards of honesty as well as righteousness (trinity.edu, 2014). Virtue ethics emphasizes upon the significant characteristics of an individual who can be regarded as a good human being. The theory of ethics of virtue has proposed the position that a person who can be regarded as good in nature is an individual who complied with various principles of