Often, elections involve the candidates, the electoral body, and the voters. The aim of voters in any election process is to appoint leaders who will model the future of their society and country at large. In view of this fact, the participation by the people in an election processes empowers them by allowing citizens to create an influence in the future policies of and by their governments. This essay focuses on the United States Presidential Election of November, 6th 2012 and sheds light on the events that surrounded the win for Democrats and loss to the Republicans.
It is worth noting that the United States has since the ratification of US Constitution in 1788 been an exemplary representative democracy. The United States depends upon a more complex federal system of government in which the national government remains supreme while state and local governments stamp authority on matters not reserved for the federal government. Basically, there are two types of elections in the US namely: primary and general. In primary elections, party candidates for the general election are determined. Subsequently, the winning candidates proceed to the general election as representatives of their political parties.
Specifically, in the 2012 US Election the Democrats won the election due to the campaign strategy employed by their candidate, President Obama. The strategy was one of progressivism aimed at supporting an activist government agenda with a view of expanding economic opportunities and individual freedoms to all people (Perry 112). The strategy involved the inclusion of a multiethnic, multiracial, cross-class coalition consisting of African Americans, Latinos, Asian-Americans, the young, professionals and economically populist blue collar whites. Arguably, Democrats won this presidential election due to the shift in the demographic composition of the US electorate. The electorate shifted in a manner as to include more people of color, the unmarried and working