Deception as an Act that Propagates Beliefs - Essay Example

John McCain’s ad mocks the broad and undeniable appeal that Obama has won in his campaigns. The ad also tries to knock down Obama’s manifestos as it portrays them as pretty but empty words which will not be fulfilled. It also changes Barrack Obama’s manifesto to negative. The ad gives McCain a tremendous win as he is using Obama’s enormous appeal against himself. John McCain ad gives him great hope that the Americans will vote for the more familiar and less glamorous. The ad classifies the real Barrack Obama as a cheat hence Obama campaigns are full of lies and that he cannot deliver what he is promising to the people and the promises he is making are strategies that he has planned so as to win the elections.