However, green is a color associated with healing and fertility, so perhaps there is a shred of truth to the whole shebang” (Edler, 2009). The current research proposes looking into this cultural myth of the green M&M, using a survey methodology, and concentrating on two main variables: the power of advertising, and the aphrodisiac value of chocolate. One recent poll suggests, “that while 87 percent of men would opt for sex, 52 percent of women would rather curl up with a bar of chocolate. It quizzed more than 1,500 adults and quoted one fan as saying that chocolate provided "guaranteed pleasure... chocolate never disappoints” (Royal, 2000). Using survey methods and qualitative analysis, the current research proposal highlights a focus on measuring attitude and belief of consumers regarding green M&Ms. Two survey sets will be used, to represent experimental and control groups.
There has been no demonstrable proof in scholarly literature that green M&Ms have any effect on the human reproduction system. Then again, this lack of proof could just be the result of a dearth of interest in researchers regarding this subject or could be a projection of the individual authors. Generally, cross-sectional designs offer benefits to research that is willing to change as new variables come up throughout the process, whereas fixed designs offer benefits to research that is about stabilizing and controlling a certain state of variables or predictions. Cross-sectional research often involves the establishment of a control group. This control group is not subjected to the same dependent variables as the test groups. Making controls for survey methods is somewhat more problematic, but a concomitant survey on chocolate products generally can provide a control balance.
A trend sampling analysis will be used as a sampling design. The sample will be chosen regarding one determination, that the respondent is aware of M&M’s “sexy green anthropomorphic M&M” advertising campaign, and is not connected in any way to the company that makes M&Ms.