Comments on the media are likely to evoke varied reaction in terms of emotions among the audience, but the real impact of the emotional response is determined by certain social pillars of the modern society including culture, ethics and media sensitization.
To this end, the entire debate on the magnitude of emotions elicited by the media particularly regarding gender issues can be summed up using the apparent setting of factors. The media evokes certain emotional reactions from the audience based on the cultural constructions, general social ethics and the innate language attributes between the genders. This paper focuses on discussing how people react emotionally to media topics with a view con their cultures.
Cultural construction of emotions characterizes perceptions of emotional reaction in the human society in a certain predetermined way. According to most cultural norms across the human communities, a different reaction to a particular social event is expected due to differences in cultural differentiation (Lim, Lu and Mezzich, 1995, p478). Cultural roots can be explored with respect to finding different cultural approaches to particular social issues within different communities. One observable feature in the different approaches adopted by the different cultures with regard to emotions is the expression and communication of emotions which is generally varied. By highlighting the impact of the emotional association that the people assign to the specified emotional issues, it is possible to also to determine the most appropriate way of communicating with the entire group on a topic that elicits emotional reaction. As an illustration, the media becomes bound to respect the cultural adoption of emotions in certain topics that touch on the norms of the community. To this end, the material channeled through the medium must be