In order to measure the extent of social media impact it is important to understand various approaches towards these changes and identify which feature has the greatest impact of all on youth. Globalization is defined by Jennifer (2001) as a process with both opportunities and threats and the effect of globalization has been explained by United Nations: Youth Information Network (2000)
‘Young people are particularly affected by globalization because their transition to adulthood has become more difficult’
Jennifer (2001) explained globalization in view of many researchers and non western academics is a form of western ethnocentrism which has affected culture and life styles and contributed towards the erosion of national culture.
According to World Youth Report (2003) globalization is a double edged sword with certain economic benefits but these benefits have associated cost with them. It has also been mentioned that there are certain advantages and disadvantages associated with globalization also effect the youth. Sociologist specializing in youth affairs are of the fact that young people are at the forefront of social and economic changes explained given in World Youth Report (2003). It has also been observed that young people are in process of establishing identity, and globalization on the other hand intensifies social division, thus creating an environment of threat for young adults to be segregated.
Therefore it is important to understand their needs, experiences and concepts associated with various things, this will facilitate their involvement in the process of globalization and it will act as a positive force in young adult’s life....
The transition of young people in labor market was observed in East and West but in East young people don’t find any direction towards which they should move this ambiguity and uncertainty varies according to cultural and social contexts. This is the reason that it is observed less in West as compared to the East. This un- certainty however can be minimized by providing them vocational education and training in post compulsory secondary schools explained by Peter Kelly. But the advantages associated with globalization to youth cannot be ignored, as due to globalization they have better access to information and other youth groups globally. Globalization has played active role in the integration of diverse cultures. As youth from different cultures come together and join fan pages of various hip hop music and joining that group results in the formation of small subculture in which youth from various cultures are interacting. This phenomena has also been explained by Richard Kahn and Douglas Kellner by stating that global youth culture as an interdisciplinary category which has been used by theorist to analyze the complex cultural forms which have developed because of media and other communication forms such as internet. With responding to new media trends and actively participating towards the content of various broadcast mediums they are considered to be cultural logic of advanced capital states (Kahn and Keller). This is the reason that youth culture is being criticized by many experts and termed it as ethnocentric. On the other side there is another school of thought who considers this culture as postmodern diversity and combination of new cultural forms and styles. Therefore trend has been observed towards the amalgamation of characteristics of both