Contrary to liberty concepts that focus on an individual’s freedom unless the freedom is a direct threat to other people’s welfare and without the people’s contribution to the effects, utilitarianism is biased to people’s welfare at the expense of an individual’s freedom and autonomy. Utilitarianism is a moral theory that supports maximum good for a majority of members of a society (Lamb, Hair and McDaniel, 2011). It encourages actions and decisions whose consequences will benefit most people and diminishes the concept of an individual as offered by the concept of liberty. According to Birch, utilitarianism tries to shift people’s interest from individualistic satisfaction to utility of the larger society in which an individual’s action affects other people (2013). The subjective scope of utilitarianism that makes it difficult to quantify effects of a person’s action, and identifies challenges such as different levels of sensitivity, challenges the civil liberty’s aspect of equality as some people may even exaggerate sensitivity. Contrary to the supremacy of personal rights and liberty’s protection of such rights as long as victims of consequences of an act are parties to an occurrence of the consequences, utilitarianism does not regard causes of consequences. This victimizes a person contrary to civil liberty provisions. Utilitarianism would also infringe a person’s privacy and freedom of speech and expression as long as such breaches would derive benefits to more people (Lamb, Hair, and McDaniel, 2011; Birsch, 2013).