18). It is easy to control the aspects of the process for better performance. There is no guarantee that rational systems always produce the anticipated outcome.
McDonaldization refers to the process of rationalization in relation to fast-food chains like the McDonalds. An example in the book involves Junk-journalism. This is where the news that delivered is petty, inoffensive, and appealing. Another instance involves the kind of education in the universities. Universities strive to offer many courses in a speedy manner, resulting to a labor force that has diminished in quality (Hayes, Dennis, & Robin, p.65).
Efficiency means that an organization focuses on conducting customer service within the shortest time possible. The organization becomes time conscious leading to increased profitability. Calculability refers to the measurable goals of an organization. The organization is able to accomplish huge parts of tasks within a short time. Predictability enables an organization to define routine methods of performing tasks. The rate of task completion increases because the routine develops an easier way to perform tasks. Control ensures the replacement of human personnel with non-human technologies. This ensures the completion of tasks in a quicker and less erroneous manner.
Rationalization is the replacement of conventional practices by efficient calculations that determine people’s actions and reactions. This relates to McDonaldization through the issue of time management. People prefer to do efficient things within the shortest time possible and forget about the consequences.
The advantages of McDonaldization do not outweigh the disadvantages. This is because it has created irrationalities that could be costly and inefficient for people. The process could lead to control loss, incalculability, and unpredictability (Alfino, p.16).
A video was watched, where George Ritzer had an interview with a student. The student liked to know