In order to achieve such economic growth in the Chinese economy, it is essential to focus on improving the major industries, such as the telecommunication industry. However, this cannot be achieved without solving the challenges hampering it from achieving the desired growth rate.
The motive of this study is to establish and define challenges facing the Chinese telecom firms in their expansion strategies. The study will achieve this by examining the current market situation to identify the main challenges that firms in this industry are facing from a marketing perspective. The study will also attempt to suggest solutions that the Chinese telecommunication industry could adopt to solve these problems by assessing the solutions that have been employed in other countries. This study is intended to give a clear understanding of the challenges facing the Chinese telecommunication sector. It will focus on establishing why the telecommunication sector in China is growing at a lower rate compared to telecommunication sectors of other economies, such as United States and India.
Through this research, the management of firms in the Chinese telecommunication sector will understand better the challenges that are limiting their expansion strategies from a different perspective. This will enable them devise better ways of dealing with these challenges in the future and ultimately boost the growth of the telecommunication sector. The hypotheses for this study are:
The alternative hypothesis-: H1-Chinese firms do not exhibit a slow growth rate due to industrial nor customer based challenges. These hypotheses enhance the empirical testing of the outcome of the research.
Some of the challenges that will be looked at are the customer based challenges. The biggest concern for many businesses regards the criteria through which customer loyalty is measured. Several techniques