What exactly do you want to know? Your question is a bit unclear so I’m kind of guessing here. You might speak of a stage called diffusion and implementation. Once an innovative idea is elaborated, tested and commercialized, a market (in each particular case, a certain company) starts a process of its corporate acceptance. Such diffusion is conducted among all levels manages and knowledge brokers who make the final, implementation stage, possible.
As an example, you can check this paper https://studentshare.net/business/271688-innovative-process. It discusses one of the case studies on this topic.