The Automobile and Youth Appeal - Essay Example

Only on StudentShare

Extract of sample
The Automobile and Youth Appeal

A car that is individual, stylish, and possesses some sports appeal is a goal for most younger drivers. Honda, with the introduction of the redesigned Civic has recognized this. According to John O'Dell of the Detroit News, the new offering will offer "more powerful engines, sleek new designs, upgraded interiors, better fuel economy, and more standard safety features ". The Toyota Scion also falls into the category of embracing personal identification.
Also topping the wish list for younger buyers are features. Sound systems, gadgets, and state of the art digital appointments are mandatory. Yoshiyuki Kashiwagi from Japan's Tokyo Zokei University, a winner in this years World Automotive Design Competition, described his award winning design in Car Design News as "clearly and effectively expresses the idea of a compact, multi-purpose vehicle with a high-level of digital technology." Marketing to an age group that grew up with the PS2 and the XBox requires that the car be sophisticated and functional. The youth market wants to be engaged with their surroundings and that is especially true in their cars.
Youth wants a compact with luxury feel; the plush interior of a Lincoln in the affordable package of a KIA. They want numerous electronic options to be standard features. The Scion, aimed at the youth market, has made definite inroads in this direction. ...Show more

Summary

With an estimated 28 million youth between the ages of 16 and 24, it is no wonder that automobile makers and advertisers are eager to create a formula for youth appeal. Trying to define an automobile's youth appeal is as daunting as attempting to describe youth itself…
Author : vrussel
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Automobile and Youth Appeal"
with a personal 20% discount.
Grab the best paper

Related Essays

Tata "NANO" The People Car
Tata Motors company was inspired by the need to create safety cheap private mobility for the Indian population. The researcher analyzes and presents characteristics of this small "NANO" car, it's benefits and low pricing, that was one of the most important purposes for the Tata Motors company while designing the car.
6 pages (1500 words) Essay
Network Infrastructure Assignment
Please consider that ambiguity of this scenario gives you a freedom of choice and should be seen as a basis for your creativity. The existing network infrastructure consists of standalone LANs in both headquarters and not networked computer systems in other locations.
12 pages (3000 words) Assignment
Landfill Water Pollution
Resources are allocated based on the interaction of market forces especially the demand and supply as the market forces with no external interference. It's the opposite of centrally managed economy where the government's decisions control the operations of the market activities.
4 pages (1000 words) Essay
Ford Model T vs. Ford Taurus
Only few corporations are as closely tied with the history and development of industry and society throughout the last century as Ford Motor Company. As with many great enterprises, Ford Motor Company's beginnings were modest, starting with a small runabout called the Model A.
3 pages (750 words) Essay
An automobile parking collision warning system
Basically, the transmitter emits a signal and the receiver detects it. The transmission medium to be used is free space. In this particular design project, the method of detection to be utilized is signal reflection. In relation, the signal reflection occurs when an obstacle interrupts the path of the transmitted signal.
3 pages (750 words) Essay
UCC and UCITA
Article 2 reflects conventional contract law and deals only with the sale of goods and it does not give any idea about the transfer rights to use computer information. UCITA offers a constitutional framework better suited for the information perspective
2 pages (500 words) Essay
Digital Divide and its Consequences
In his article Fairlie (2002) comments that in the recent years, there are numberless private and public programs in the U.S aiming to decrease the digital divide there. However, there are scarcely any official data publications addressing the causes of racial differences in the rates of Internet and computer use.
4 pages (1000 words) Book Report/Review
Materials Used in Body Panels
Of course, even these reasons vary from manufacturer to manufacturer, with some preferring the use of one material over the other. The use of aluminum for car and truck body panels is on the increase. What this means for the vehicle owner is the possibility of a longer wait for parts and uneven quality for those awaiting crash repairs because the number of trained technicians is not keeping up with the rising demands for the lightweight material.
8 pages (2000 words) Essay
From Gutenburg to Playaway:Technology Takes Another Leap
Whenever technology improves the ability to circulate literature knowledge improves along with it. The Gutenburg press was instrumental in getting the first printed material into the hands of the public. Hundreds of years later, the cassette recorder made it possible to transport the words of a book to audio.
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT