Got a tricky question? Receive an answer from students like you! Try us!

The Automobile and Youth Appeal - Essay Example

Only on StudentShare
Author : vrussel

Summary

With an estimated 28 million youth between the ages of 16 and 24, it is no wonder that automobile makers and advertisers are eager to create a formula for youth appeal. Trying to define an automobile's youth appeal is as daunting as attempting to describe youth itself…

Extract of sample
The Automobile and Youth Appeal

A car that is individual, stylish, and possesses some sports appeal is a goal for most younger drivers. Honda, with the introduction of the redesigned Civic has recognized this. According to John O'Dell of the Detroit News, the new offering will offer "more powerful engines, sleek new designs, upgraded interiors, better fuel economy, and more standard safety features ". The Toyota Scion also falls into the category of embracing personal identification.
Also topping the wish list for younger buyers are features. Sound systems, gadgets, and state of the art digital appointments are mandatory. Yoshiyuki Kashiwagi from Japan's Tokyo Zokei University, a winner in this years World Automotive Design Competition, described his award winning design in Car Design News as "clearly and effectively expresses the idea of a compact, multi-purpose vehicle with a high-level of digital technology." Marketing to an age group that grew up with the PS2 and the XBox requires that the car be sophisticated and functional. The youth market wants to be engaged with their surroundings and that is especially true in their cars.
Youth wants a compact with luxury feel; the plush interior of a Lincoln in the affordable package of a KIA. They want numerous electronic options to be standard features. The Scion, aimed at the youth market, has made definite inroads in this direction. ...
Download paper

Related Essays

Tata "NANO" The People Car
This essay explores one of the most famous Indian cars today named "Nano” and made by Tata Motors Company. It is an Indian car that was designed to reach the low class customers who could not afford high prices of cars. According to the case, most people in India were using scoters and motorcycles as a means of transport. However, the scooters and the motor bicycles did not seem to be safe compared to cars. The researcher states that it was actually unbelievable invention in India that was expected to attract millions of customers globally particularly the low income earners and gain…
6 pages (1506 words)
Ford Model T vs. Ford Taurus
Ford's first cars were baby steps; experiments that taught Ford what mistakes to avoid when he began to get serious about making a large production of cars. From the first Model T built in 1908, to the latest 2006 Ford Taurus, each car has its own individual signature and characteristics, yet each holds the admirable Ford name. Ford's affordable Model T irrevocably altered American society. As more Americans owned cars, urbanization patterns changed. The United States saw the growth of suburbia, the creation of a national highway system, and a population entranced with the possibility of going…
3 pages (753 words)
An automobile parking collision warning system
Every distinguishable object that crosses the path of the signal is acknowledged. Once an obstacle is sensed, the signal then bounces off towards the receiver. The receiver processes the signal and outputs the necessary information needed for the next process.…
3 pages (753 words)
Digital Divide and its Consequences
Fairlie (2002) obtains information from the Computer and Internet Use Supplement to the August 2000 Current Population Survey (CPS) to investigate further this matter. The data shows that one-half of Mexican-Americans are less likely to own a computer than are whites. Moreover, one-fourth of Mexican-Americans are less likely to use the Internet at home than are whites. The study continues with summarizing the findings for the African-Americans whose computer rate is 58% of the white rate and the use of Internet at home of the African-Americans is 46% of the white rate. Farilie (2002) applies…
4 pages (1004 words)
Materials Used in Body Panels
According to Tom McGee, CEO of Inter-industry Conference on Auto Collision Repair, the growth of aluminum will be a challenge. Because aluminum is a lighter material than steel, it is used by automakers to reduce the weight of the vehicle, and in turn improving fuel economy and performance. It is also used to add additional features without adding a great amount of weight to the vehicle.…
8 pages (2008 words)
From Gutenburg to Playaway:Technology Takes Another Leap
Technology made it possible to create the eBook and the MP3 format for digitizing books and audio in a compact and portable format. Today we have the Playaway, a self-contained audio book that is easy to use and portable. Though it has several drawbacks, it is a welcome addition to the field of audio books especially for the sight impaired people who may be a little less than technical savvy.The Playaway has the advantage of being portable and self-contained. The Playaway is a small device about the size of a cassette tape (without the player) that is a self-contained audio book. It is battery…
5 pages (1255 words)