Technology and design industry

Pages 6 (1506 words)
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Throughout the past decade the industry of design has continued its assimilation of digital technologies. Reasons for using digital solutions lie clearly on the surface: they are cheap to use, easy to control, and offer unmatched quality. Design has become cheaper and essentially the market has grown significantly.


At the same time graphic design becomes more dependent on technology. The US survey of the national graphic design industry has shown that the consumption of the professional equipment continues to grow: "Industry-wide equipment purchasing by design firms and freelancers is expected to grow from $211 million in 2004 to $250 million in 2009" (Naselli and Webb 2004). The good thing is that this indicates the market continues its growth. Not only the technology changes inner processes in every design firm; it changes the portrait of the industry itself.
The technology made designing processes more available (note that this does not mean 'easier' - it is still the skilled designer who plays the major role). For example, changes in the industry are now clearly visible through the domination of small firms. "Nearly 75% of design businesses employ 1 to 4 people, almost 90% have less than 10 employees50 largest firms comprise less than 1% of the number of establishments, but account for over 16% ($1.3 billion) of the industry's total billings" (Naselli and Webb 2004). Moreover, the increase of freelancer designers has clearly indicated that an average design company tends to decrease in staff members.
The main part of the essay is devoted to a more explicit look on the technologies that are perspective from a designer's viewpoint. ...
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