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Destination Management - Essay Example
Author : jschmeler
Pages 12 (3012 words)
Destination Management: Case study of London Name: Course: Professor: Institution: City and State: Date: 1. Destination development The city has people from diverse backgrounds and cultures, and over 300 languages are used within its territories. It contains four global Heritage Sites including London Tower, Kew Gardens, and the historic Greenwich settlement; the side made up of (Westminster Abbey, Palace of Westminster, and St Margaret’s church)…
The London underground is identified as the oldest underground railway existing throughout the world. London can be said to be in the consolidation of destination development. As mentioned it is rich in both natural and artificial attraction's sites. Besides that it has vigorous tourism advertisements and promotion activities that are part of destination management efforts. For instance, visitlondon.com outlines the lined-up activities' events within London that appeals to people around the world. Visitors continued to flock to London, and it is said to attract 27 million visitors who stay overnight annually (Beesley-De, 2013). 2. Approach to destination management Basically, destination management involves three main phases, including development planning, marketing and management. Development planning involves assessing the potential of the destination, consultation and investment. Marketing involves research, target market, mix and planning, and visits and yield. Management involves protecting resources, quality assurance and sustainable growth. Achieving these means competitive tourism to a destination. ...