Sports industry has grown considerably due to the growing interests related to games, health and fitness. Focusing on this aspect, the case study intends to reveal ways of doing business in light of increased environmental concerns for a popular sport organisation namely Manchester United Football Club. Besides, the case study also discusses various growth strategies that can be used for Manchester United to expand the business.
Corporate Social Responsibility
In the context of strategic management, corporate social responsibility (CSR) is significantly influencing the business at an alarming rate. CSR is linked with core business objectives and core competencies and it can provide positive financial yields for Manchester United along with facilitating it to create a positive environmental impact in the world (McElhaney, 2009).
New Ways of Doing Business
In current business context, environmental problems such as climate change create an impact on every aspect of the economy and sports industry is no exception. Sports business is potentially an environmentally sensitive segment and is likely to be impacted by climate change. In present days, there is an increasing awareness about certain environmental issues such as greenhouse gas (GHG) emission, carbon emission, energy consumption and waste management among others (The Higher Education Academy, 2008; Carroll & Shabana, 2010).