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Pages 14 (3514 words)
Marriott’s Marbella Beach Resort. Marriott’s Marbella Beach Resort Introduction Current study explores the various aspects of a quite popular beach resort: Marriott’s Marbella Beach Resort. The particular resort is located at Costa del Sol and it is considered as one of Spain’s most famous beach resorts.
In this context, the analysis of the characteristics of beach resorts requires the reference to beach, which is a prerequisite for the establishment of a beach resort. Beaches are areas that meet the following criteria: ‘a) they are common property, b) they are highly dynamic energy systems and c) tourism is the main coastal activity on them’ (Botero and Hurtado 2009: 133). Beach resorts have been related to specific issues as of their development, management and operations. These issues are highlighted in the literature. In regard to their development, beach resorts need to be aligned with the standards set by local authorities for establishing a business in beach resorts. The above requirement is necessary only for beach resorts that are also used as centers of business activities. This means that all businesses established near beach resorts have to meet specific conditions and cannot expand their operations above the limits set by the relevant laws. When referring to beach resort as a coastal system, then a different approach would be used for explaining its development. The development of such system refers to a series of activities that need to take place so that a beach can be used by people for recreational purposes, which are among the key purposes of the specific systems. ...
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