Destination Marketing

Destination Marketing Coursework example
High school
Coursework
Tourism
Pages 12 (3012 words)
Download 0
1. Introduction Tourists desire novelty and difference; they have a desire to explore exotic destinations. Thus choice of tourism destination depends upon tourists’ motivation and background (Espinoza, 1998). The UK tourists seek to explore destinations and the UK tops as the leading source of tourists to Kenya (ETN, 2011) but Kenya has been carrying an adverse image on the minds of the people…

Introduction

Tourism destination has been defined as “a geographical region, political jurisdiction, or major attraction, which seeks to provide visitors with a range of satisfying to memorable visitation experiences” (Bornhost, Ricthie and Sheehan, 2010). A tourism destination must also seek to enhance the economic and social well-being of the residents within its boundaries. To be called a tourism destination it must also offer a wide range of activities and experience to the tourists. Kenya can be called a tourism destination as it is an attractive, and one of the most developed tourist destinations in Sub-Saharan Africa (Ayoo, 2007). As of 2007 Kenya had 29 National Parks and 29 National Reserves that together occupy about 7.5% of the country’s total area. Biodiversity ranging from marine parks, mountain, arid and semi-arid parks to ecosystems can be found at these parks. The Equator divides the country into almost two equal halves. The country has several attractions such as natural and cultural attractions such as game viewing, bird-watching, deep-sea fishing and mountain climbing, apart from being free of terrorism (Pennington-Gray et al., 2005). The diversity of physical landscape and scenery provide both beauty and variety to the country (Odunga, 2005). ...
Download paper
Not exactly what you need?

Related papers

How to use marketing mix buile Chiang Rai province as a destination during winter season
This research essay will make an earnest attempt to research the possibilities making Chiang Rai as the most attractive winter tourist destination for golf, adventure and medical tourism in an exhaustive manner. CHAPTER 1 – LITERATURE REVIEW In the last decade, tourism industry is one of the major revenue earners for the Thailand economy, and tourism accounted about 7% of its GDP (Gross Domestic…
How to use marketing mix buile Chiang Rai province as a destination during winter season
This report highlights on the areas such as the marketing mix which can be adopted to make this place as a favorite tourist destination. The report also highlights the way by which a tourist spot such as Chiang Rai can be developed. Another important aspect of the research paper is that it will show how segmentation in tourism can be achieved. The key findings of the project are how marketing mix…
Destination Marketing
These DM initiatives in Vietnam have led to considerable improvement of tourist numbers with the number surpassing 5 million; this represents a 40% increase from 2009. However, Vietnam still lags behind other countries within the region for instance, Laos and Philippines which are smaller destinations. Vietnam marketers are also concentrated in promoting Vietnam as a cultural destination rather…
Destination marketing: Brazil
Strengths and Opportunities……………………………………………….7 ii. Weaknesses and Threats…………………………………………………….9 Competitors………………………………………………………………………….10 Target Market……………………………………………………………………….11 Brazil’s Brand Position and…
Destination Development
TABLE OF CONTENTS 1. Introduction 4 2. Emergence of Destination Development 4 3. Concepts & Approaches 5 a. Stage of Development 6 b. Approach to Destination Management 7 c. System of Governance 7 d. Research Undertakings/Application of Research 8 e. Tourism Policy & Planning 9 f. Stakeholders 9 g. Forms of Tourism 10 h. Application of Sustainability Indicators 11 i. Competition And Collaboration…
Critically evaluate the new developments on Destination Management Systems
The various stakeholders of Destination Management System includes the Destination Management Organizations containing its employees, the marketing and sales group, the product management group, the supplier of services through destination management system and, the visitors of the destination. The destination management system provides ways of increasing the service level of the DMOs to their…
Marketing plan for tourism destination
Apart from the wild animals, the country is also rich in clean and plenty of nice beaches along its coastline with nice hotels and sun bathing facilities where both international and domestic tourists prefer to spend their holidays at. The great wildebeest migration which also takes place for three consecutive months each year also happens to be one of the largest tourist attractions products in…