Destination Marketing

Destination Marketing Coursework example
High school
Pages 12 (3012 words)
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1. Introduction Tourists desire novelty and difference; they have a desire to explore exotic destinations. Thus choice of tourism destination depends upon tourists’ motivation and background (Espinoza, 1998). The UK tourists seek to explore destinations and the UK tops as the leading source of tourists to Kenya (ETN, 2011) but Kenya has been carrying an adverse image on the minds of the people.


Tourism destination has been defined as “a geographical region, political jurisdiction, or major attraction, which seeks to provide visitors with a range of satisfying to memorable visitation experiences” (Bornhost, Ricthie and Sheehan, 2010). A tourism destination must also seek to enhance the economic and social well-being of the residents within its boundaries. To be called a tourism destination it must also offer a wide range of activities and experience to the tourists. Kenya can be called a tourism destination as it is an attractive, and one of the most developed tourist destinations in Sub-Saharan Africa (Ayoo, 2007). As of 2007 Kenya had 29 National Parks and 29 National Reserves that together occupy about 7.5% of the country’s total area. Biodiversity ranging from marine parks, mountain, arid and semi-arid parks to ecosystems can be found at these parks. The Equator divides the country into almost two equal halves. The country has several attractions such as natural and cultural attractions such as game viewing, bird-watching, deep-sea fishing and mountain climbing, apart from being free of terrorism (Pennington-Gray et al., 2005). The diversity of physical landscape and scenery provide both beauty and variety to the country (Odunga, 2005). ...
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