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Consumer behaviour of Latvian outbound tourists
Pages 12 (3012 words)
Consumer Behaviour of Latvian outbound tourists Name Institution Table of Contents Table of Contents 1 The theory of consumer behavior models in tourism 6 Impact factors of the travel planning process 7 The type, price and structure of the tourism product 10 Risks connected with the choice of the travel arrangement method 11 The traveler’s socio-demographic characteristics 12 RESEARCH METHODOLOGY 15 Methodology and Research 16 Research philosophy and approach 16 Research strategies 17 Population 18 Sample 18 Sampling technique 19 Questionnaire 19 Translation of the questionnaire 21 Pilot study 22 Data analysis 25 RESULTS AND DISCUSSIONS 27 Description of the Sample “Travelers” 27 Age, N
34 The relation between the number of trips organized by the agency on an online platform 36 The study of the reasons of using a traditional travel agency 37 APPENDIX 44 Data Requirements Table for Travelers Questionnaires 44 Data Requirements Table for Managers Questionnaires 45 The relationship between the Objectives and the Research Questions 45 Introduction The tourism sector is one of the dynamic aspects of the economy of a given country. The rapid growth of the tourism industry however, is associated with the development of the Internet and its availability. This leads to low budget of airlines tickets to potential clients, irrespective of their geographical location around the globe (Mayr & Zins, 2009). In response to the development, the tourism industry has created various major reservation systems that are available for the clients in their accommodation and plans in regards to their trips (Kracht & Wang, 2012). ...
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