Hallmark Event - Assignment Example

HALLMARK EVENT By Name Course Instructor Institution City/State Date Hallmark Event Question One In the past, tourism was exceedingly challenging for Roswell since the New Mexico cities of Santa Fe and Taos had built a significant tourist trades focussing on their museums, historic architecture, pueblos, artist collections, as well as outdoor activities. Besides that, cities were nestled with Rocky Mountains in the southern region that offered a magnificent background to the cities. However, the Roswell Incident publication in 1980 by William Moore and Charles Berlitz assisted in increasing the Roswell publicity based on the rumours surrounding the purported crash of Unidentified Flying Object (UFO). Basically, the Roswell narratives of numerous UFO crashes, survivors of the crash, post-mortem of the aliens, as well as closeness to Area 51 attracted a lot of interest from commercial media. In this case, Roswell became well-known thanks to the talk radio, television shows, as well as the print media’s relentless focus on the likelihood of alien visitors. Roswell Reputation as a UFO location was resolutely established in the mid-1990s resulting in the inauguration of UFO Encounter Festival. In the first festival, merely one thousand tourists were attracted, but this drew the attention of the suburbs area and local business community. The number of tourists has increased since then, as evidenced by the 1997 UFO festival that attracted almost 48,000 people. These days, the festival draws almost 10,000 participants annually and is part of the efforts utilised so as to draw tourist to Roswell through an alien-themed promotion by the business community and the municipal government. Regrettably, only a few tourists go to Roswell during other days apart from the UFO festival days, which attracts may tourists curious to know how it feels to relate with the aliens. Throughout the year save for the festival days, Roswell becomes a short-lived stopping point for individuals traveling in New Mexico, and this is attributed to fear people have towards the city since it is considered a hot spot for the extra-terrestrial beings. Devoid of the alien connection, Roswell would be similar to other deserted cities. Moreover, visiting the UFO Festival as well as Roswell is not considered by numerous tourists as a unique event that can make them come back every year. In this case, immediately a tourist goes to Roswell and sees the site of UFO crash information, they do not come back because there is no reason to return. People made reservations about the proposal for a UFO Festival in Roswell because it is cheap when done beforehand, and it facilitates more flexibility because they are offered many alternatives.  Furthermore, they made reservations so as to get the upgrades, or other benefits attributed to early reservations. Furthermore, reservations enable one to access better services considering that they may run out. Question Three The White Nights can be described as an all-night arts festival held mostly during the summer in in scores of cities across the globe. White Night is much evident in Melbourne, and three years after its debut, it has transformed the city into an art city that attracts large masses of the population. For instance, over 500,000 people showed up during the White Night festival in Melbourne in 2014. Light-based works as well as projections have turn out to be one of the White Night hallmarks, and the area surrounding the Royal Exhibition Building as well as Melbourne Museum has been named after a Portuguese project which has been considered as the most remarkable feature of White Night since its inauguration in Melbourne. During the White Night, the city landscape is turned into a canvas for various artistic experiences, whereby local people and tourists are invited to re-discover or discover the city in remarkable style. All throughout the night, the city’s music places, theatres, galleries, laneways as well as key cultural establishments are enlivened with various curated programs and events, from the start to the end. From the Melbourne to Saint Petersburg, White Night changes the city from nightfall till sunrise for a remarkable festival of dance, music, visual art, food, performance, fashion, film as well as entertainment. As evidenced by White Night in Melbourne, scores of the reputable cultural institutions, such as National Gallery of Victoria, Melbourne Museum, Arts Centre Melbourne and ACMI are always open during the night, boasting exceptional exhibitions as well as programming; thus, enabling the locals and tourists understand the city culture and history. During the White Night, public spaces come to life with activities as well as performances; for instance, during the Melbourne White Night, public spaces such as, Flinders Street Station, Melbourne City Baths, Bourke Street Mall, as well as Federation Square were packed with various activities. From fashion and live music to all-night film screenings and synchronised swimming, White Night satisfies all and sundry, and not just specific persons. Therefore, the artistic transformation of the city buildings during the White Night changes the city image and enable people see the city from a different point of view. Question Five Bendigo Art Gallery is without a doubt the largest and oldest regional art galleries in Australia. The Art Gallery is packed with various collections such as the 1850s Australian Art, European paintings, a special art collection from the Bendigo goldfields as well as decorative arts and sculptures. Annually, Bendigo Art Gallery hosts an exhilarating program of events and exhibitions. Since the arts are valuable, then they are also valuable to Bendigo economy. Prior to the Bendigo Art Gallery extensions in 2012, the Art Gallery presented the special Grace Kelly exhibition, which contributed a staggering $16 million to the Bendigo economy. Thanks to the Bendigo Art Gallery, cultural tourists are flocking Bendigo, and the Art Gallery also plays a crucial part in increasing the type and amount of social contact between diverse community members. Moreover, the Bendigo Art Gallery‘s activities, outputs, and inputs lead to numerous important collective as well as personal outcomes. Such outcomes consist of high social contact, an improvement in tourism in Victoria region, as well as skill acquisition and arts inclusion. The key economic outcome attributed to the international exhibition program from the Bendigo Art Gallery is the main tourism diver in Bendigo. As evidenced by the Grace Kelly exhibition, the Bendigo Art Gallery plays a crucial role in drawing tourists to Bendigo. Statistically, of all people who attended the Grace Kelly exhibition, an overwhelming 80 per cent were mainly visiting Bendigo due to the exhibition. This indicates that the Bendigo Art Gallery’s exhibitions are attracting many tourists to Bendigo and in consequence, they are promoting the economy of the region. Moreover, the region does not just attract tourist from other countries but also local tourists from different states, and this in turn leads to social contact and cultural integration. In general, the Bendigo Art Gallery’s Grace Kelly exhibition boosted the hospitality business between March and June because it accounted for 10,550 bed nights within Victoria only. Averagely, tourists who lengthened their stay in Bendigo spent almost two nights in Victoria. In Bendigo, the Grace Kelly exhibition resulted in over 17,000 bed nights. Melbourne residents were responsible for occupying 73% of the bed nights in Bendigo. From this perspective, it is evident that the outcome of tourism in Bendigo has been strengthened because the Bendigo Art Gallery reputation is continually growing. Bendigo Art Gallery for scores of stakeholders living in Melbourne and other regional cities is the key drawcard attracting them to Bendigo. Question Six Lone Pine and Jamestown offer informative case studies with regard to how festivals can help in promoting destination image tourism. Typically, these are small American towns, but their history as locations for filming offered the probability for creating a distinguishing destination image through weekend festivals. Akin to other many small towns, festivals in Lone Pine and Jamestown was the only way of attracting tourists, offering the best use of limited human and financial resources. Such festivals were created to link interest in film to tourism. In the case, The West is presented by the film festivals through the lens of the Hollywood. Moreover, the Western heritage is stressed without regard for the real history of Lone Pine and Jamestown towns. The film festivals in both Lone Pine and Jamestown have strong connections with enduring attractions as tourist venues. In this regard, the Movie Railroad Days, at Jamestown makes use of the prevailing Railtown 1897 State Historic Park attraction. Therefore, the festival offers the park volunteers and staff an opportunity to carry out activities as well as exhibit machinery to the visiting people. Therefore, the festival offers an extended and enhanced attraction, but the dissonance is generated by the focus on an illusory Western image. The film festival objective at Lone Pine was to raise funds for building a permanent museum. Since it was built recently, this museum seeks to ensure a consistent flow of tourists and also seeks to offer a broader scope of displays and activities in the coming festivals. In comparison with Jamestown, the acquiring of a permanent venue will obviously guarantee the unceasing feasibility of the film festival. Essentially, numerous small rural towns are utilised as filming locations for popular television series and movies, but often local community are not involves in the choosing such areas. Tourism visitation and expenditure from the production of the film has been viewed by many as a windfall, and this is achieved by towns selected as filming locations such as Lone Pine and Jamestown. Actually, Jamestown and Lone Pine are good examples where the local community has utilised films as a way of drawing tourists. And this has been achieved through annual film festivals, and such festivals have successfully offered amusing experience for visitors. This in consequence has created an attractive film tourism destination. Question Eight Measurement of economic impact has turned out to be a persuasive and powerful tool for people seeking to evidence and capture the financial benefits attributed to a major event. Basically, measuring economic impact does not just help in evaluating the economic return of an event, but as well exhibits how economic benefits are driven by these events; thus, enabling organisers of the events to develop practices that exploit such benefits. Currently, festival and event tourism is an effective way of promoting tourism, and has become more and more popular in remote areas as a way of revitalising economy at the local level. In essence, changing weather patterns as well as advancing technologies have created the need for industry diversification in regions that have been relying on traditional industries like farming. In this case, festivals and events have been utilised widely and are successful in scores such areas as a way of attracting people to areas that in the past had regular tourist appeal. This can be evidenced by the Thredbo Jazz festival, which has turned out to be more and more popular amongst tourists and in consequence, bringing more revenue into the region. The events’ fixed length encourages tourists to attend; normally draw new visitors that have never had experience with the region hosting the event. This additional exposure doubles up as an indirect marketing form for the region, providing a chance to get into the market that was previously untapped. Such new tourists come with money; thus, resulting to more market diversification and consequently heightening the potential of generating income. For this reason, it is imperative to recognise that events are attractions that can lead to not just economic development, but also promote social contact. This exhibits the significance of measuring the event’s economic impact for people coming purposely for the event, as well as those who stayed longer after the event. So, events sponsors should always consider both the negative and positive factors when they are carrying out the event’s economic value computation. Overstatement of economic benefits is attributed to failure of taking into account the displacement issues and offsetting costs. Considering that events have, thus far, paid almost no attention to the economic impact, and continue to exclusively depend on their economic benefit so as to justify their worth to authorities them, many events may be at risk of losing the support and funding due to exaggeration of its economic benefits. Read More